Creativity, Inc. Review
Multiple books that I have read would reference this book often and so I decided I needed to read this. I have always had the mindset that I wasn’t a creative person. So anyway I can improve my creativity I am all in. This book is so much more than creativity, it has to do with leadership, business, and self-development.
Favorite Quote
What makes Pixar special is that we acknowledge we will always have problems, many of them hidden from our view; that we work hard to uncover these problems, even if doing so means making ourselves uncomfortable.
3 lessons learned from Creativity, Inc.
1. Getting the story right is most important.
On page 37, he says, visual polish frequently doesn’t matter if you re getting the story right. I have found that often we focus all our attention on the visual and the polish and very little time on getting our own stories right. Looks and the outer rarely matters if you get the inner you right. You only need to really worry about the outer you if you haven’t got the story right and have to cover up the inner you.
2. People are more important than your policies.
I have worked in a lot of different jobs and so often the focus is on policies over people. In my world of christianity policies and rules of living often trump the people. In this book, the author challenges that thought process. The more freedom people have the more creative they can be. However, too often we want to restrict and control people. Let go and let people be creative.
3. Remove the fear of failure for people.
Seth Godin says that we are trained to fear failure because every test the goal is to get 100% on the test and anything less is a failure. In this book they talk about how they had to remove the fear of failure. If you can help people to eliminate that fear of failure un their life they will be able to be the best version of themselves. Most people live their lives in constant fear of failing in other’s eyes.
One thought on “Creativity, Inc. – Ed Catmull”